The Gap between Theory and the Actual Case Study Free Sample

Question: Critically analyze and discuss the Gap between Theory and the Actual Case Study. Answer: Analysing and discussing the gaps between the theory and actual case study The given case study highlights an organization Tropicana Fishing Lodge that focuses on the customers who are passionate about fishing and pursues it as a hobby. The distribution strategy that is best suited for the fishing lodge is the selective distribution. However, in the actual case study, the scenario is different (Barnett et al., 2016). In this method, the product or the service is evenly distributed in the lean season as well as at the peak season. However, in the case study, the scenario is different. The Tropicana Fishing Lodge has strict fishing seasons. According to the authorities of the lodge, it is impossible to carry out fishing from November to January. This is because during this time of the year, the heaviest showers occur. Hence fishing is not recommended. Moreover, in the selective distribution method, small amount of retail outlets are opened an order to distribute the products in small amount. However, in the Tropicana Fishing Lodge, the boarders were passionate fishers, fishing for hobby. Thus, the selective distribution method is not practiced in the Tropicana Fishing Lodge. The promotion for the lodge is done mainly via an English newspaper along with the promotion with word of mouth (Jacobson, 2015). However, the other promotional tools such as social media, digital media could be successfully used. The theory of marketing mix mentioned also varies a lot from the actual case study. The promotion mix such as the personal seling and viral marketing has been highlighted in the theory (Kovcs, Carroll Lehman, 2013). However, in reality, the Tropicana Fishing Lodge does not use these. Only word of mouth and print media advertisement is used for promotions. Thus, the various theories such as the distribution strategies, promotional mi x vary a lot from the actual case study. This gap could be mitigated y recommending the lodge to use these theories and implement them in reality. This is because the discussed theories are advanced versions of the ones used by the Tropicana Fishing Lodge (Moreira, 2017). The marketing mix is also mentioned as a theory that is not used in practice. Thus, the variation in the mentioned theory and the one used by the Tropicana Fishing Lodge highlights the gap between the theory and practice. Conclusion Marketing strategies are important for any business. This assignment highlights the distribution strategies and how it might be suited for the Tropicana Fishing Lodge. The selective distribution strategy has been selected as the best suited for the Tropicana Fishing Lodge. Moreover, a tactical plan has been included in order to increase the demand in the lean months, when fishing cannot be done. The lodge provides comfortable stay and a good recreational experience for passionate fishers. The implementation of the strategic plan would enable the lodge to have adequate customers even during lean season. Services such as heavy discounts and better promotional activities need to be introduced, to attract customers during the lean seasons. Enhancements of the promotional activities are also required to attract customers. Finally a gap between the mentioned theories and the things that are practiced at the Tropicana Fishing Lodge has been highlighted. References Barnett, A., Abrantes, K. G., Baker, R., Diedrich, A. S., Farr, M., Kuilboer, A., ... Stoeckl, N. (2016). Sportfisheries, conservation and sustainable livelihoods: a multidisciplinary guide to developing best practice.Fish and Fisheries,17(3), 696-713. Jacobson, A. (2015).Marketing Alaskan Seafood: Strategies with Brand Identification, Differentiation and Promotions(Doctoral dissertation, California Polytechnic University). Kovcs, B., Carroll, G. R., Lehman, D. W. (2013). Authenticity and consumer value ratings: Empirical tests from the restaurant domain.Organization science,25(2), 458-478. Moreira, M. E. (2017). Incorporating Customer Feedback. InThe Agile Enterprise(pp. 161-173). Apress.

Starting Early, Starting Late Essays - Sleep, Mary Carskadon

Starting Early, Starting Late THIS REPORT WAS TAKEN FROM THIS SITE, AND THEN REFINED TO USE FOR AN ENGLISH 3 PERSUASIVE PARAGRAPH. (-Means New Paragraph, it is 8 paragraphs and 3 pages long) Start here----- -Do you enjoy going to school at 7 in the morning? Are you fully awake and think you can handle life's many daily challenges to the fullest of your ability? I think not. -We at Raymore Peculiar High School need more sleep. In order to fulfill this task, the school day would have to start at a later time. Everyone would benefit from these changes. Teachers would get off our backs about being grouchy and not doing well on tests, because we do not remember anything. Students would be less irritable in class, and they would also be more attentive to teachers little ?fun? lectures, because their heads will not be in their books, literally. -Many teenage high school students are tired during the school day, distracting them from their studies. Which is one of the many good reasons in which the starting time of school should be later in the day. Some people may say that the brain not being fully functional until around 9:30 is just a matter of belief, however we upperclassmen have come to the conclusion that our counterpart, also know as underclassmen, brains are never quite fully functional. -Studies have suggested that the average adolescent brain does not even start to fully function until around 9:30 am. Many schools already use the suggested later arrival time, so their students can be ready to learn when they arrive at school. Another thing that everyone knows or remembers about high school is all of the homework that needs to be done for next class. Plus projects that are due, persuasive essays (such as this particular assignment) that need written, and the time you need to be a teenager, called socialization, or a time to kick it and chill. Most students even have so much work that they will stay up all night just to get it done. -The down side for starting school at a later time is the fact that we would be in school later in the day. We would not get out of school until 4:30 instead of 2:30. That would throw off everything, work schedules, athletic schedules, detentions; all sorts of things would be different. The elementary schools would not release classes until 5:30. Which would then pose a problem to the bus company, day care centers, and the working parents of the students. They would have to be at work, before their children even had to be at school. -When needing a minimum of 9 hours of sleep as a teenager, getting up at 6:30 in order to get ready for school is just not enough time. It is easy to think that students will just procrastinate even more, but the average teenager is smarter than you may think. It sounds absurd to think that students sleep during the school day. The fact is that many students fall asleep during class. Remember that sleep is not something you can make yourself not want. Throwing water on your face, listening to loud music, or taking a shower cannot make your bodies craving for sleep disappear. There are also risks involved with not getting enough sleep. Most people will be very sleepy and drowsy during the day, and they may encounter mood and behavioral problems. These things could also develop more into serious sleeping disorders. -Experts advise to not read or watch television shows when unwinding from a day at school or work. Mary Carskadon of Brown University's School of Medicine even believes that students do not need anymore sleep than adults do, but Carskadon still recommends that the school start time should be later in the daytime. The average high school student just needs a little slack every once in a while; they need a way to cope with being a teen. The average teenager needs more sleep. It is imperative that we receive these demands for the safety, well-being, and pleasure of the community as a whole.

Cahliel Osama Essays (320 words) - Racism In South Africa

Cahliel Osama Foreigners Need To Pack Their Bags And Leave Summary Xenophobia mean intense or irrational dislike or fear of people from other countries. People can get this fear from having physical,emotional,economic, and political bad experiences with foreigners. After the establishment of democratic governments in 1994 xenophobia in South Africa increased drastically, But it wasn't until 2000 that physical actions took place. The reason the riots started recently, in January, was because a foreigner (Somalian) murdered a South African tennager. It was not noted why he was murdered. The South Africans want the foreigners to leave. This is currently happening in South Africa, Durban. The foreigners are fighting back peacefully and are saying that we have no where else to go. Some foreigners built barricades around themselves and also said that we must fight back. The foreigners have done no aggressive acts towards the South Africans. The government responds to this by holding a peace march to commemorate the victims of the riots and the vic tims that was originally killed by foreigners. The government is also holding a meeting to see what they can do to prevent this from happening again. Connection To Theme I think that the rioting is senseless and dumb. The reason why I think this is because the foreigners that were killed had nothing to do with the initial act. They didn't have to go around killing random people. They also could have seeked justice and be satisfied without having more peoples lives taken. In class we learned about conflicts between people such as whites vs everyone else in South Africa. This relates to what we are leaning in class because its talking about two different groups of people fighting each other. In this case its races fighting rather than religions. Article-http://www.ibtimes.co.uk/south-africa-xenophobia-catalysts-reactions-deadly-anti-foreigner-riots-1496561

Literary Criticism of The First Confession essays

Literary Criticism of The First Confession essays Literary Criticism of The First Confession Every person has their own view on situations that occur in their every day life. In an adults eyes a situation might be a minor problem, however in a childs eyes the problem might be the biggest problem of their life. The biggest problem they have faced. In Frank OConnors short story The First Confession the point of view is a major peace in the development of this story. In the beginning of the paper the reader can feel the childs feelings for his grandmother. By describing her as an old country woman unsuited for town life shows he feels she does not fit in with the rest of the family. In his eyes his grandmother and the rest of the women in his life come out to be the enemy. As a boy women were his agent of fear.(Critical Survey of Short Stories). Every woman in his life was the cause for all of his troubles. However, by the end of the story we see him understand for what reason and why he feels the way he does. When he gets older he will see the women such as his grandmother and Mrs. Ryan were not there to hurt him but to help him. Another way OConnor made this short story interesting is by making the child the narrator. When the child of any story is the narrator the reader sees and thinks of this he would have never imaged if the narrator was older. If he would have use the sister Nora as the narrator the story would be completely different. Nora would not be the mean one. Instead the reader would hear how horrible and terrible her little brother really is. Using the child as the narrator it creates a hum- hum feeling through the paper.(Short Story Criticism) If the crazy lady Mrs. Nora would have arrogated this piece the short story would have been out of this world with catholic statements and facts. The priest would have been an interesting person to hear from when he sees a boy perched on the...

Assess the financial performance of William Hill over the last 4 years Essay

Assess the financial performance of William Hill over the last 4 years and discuss how management accounting can assist a service providing business like William Hill - Essay Example o assess the financial performance of William Hills is its profitability assessment over the last four years and the satisfaction of investors in terms of returns on their investments. The tool of ratio analysis is used for assessing such financial performances of William Hills. In order to assess the profitability the ratios that are considered for the four year performance are operating margin, net margin, return on total assets (ROA), and return on common equity (ROE). Let us start with operating profits. â€Å"Operating profit margin measures the percentage of each sales dollar remaining after all costs and expenses other than interest, taxes, and preferred stock dividend are deducted. It represents the pure profits earned on each sales dollar. Operating profits are pure because they measure the profits earned on operations and ignore interest, taxes, and preferred stock dividends.†(Lawrence J Gitman, page 67)i The assessment of operating margin ratios of William Hills suggests that profitability performance is sliding down since 2006. The operating profit margin was 32.68% in 2006, 30.7% in 2007, 28.91% in 2008, and then down to 25.31% in 2009. One of the reasons for this sliding performance is poor response to newly introduced online gambling business. In fact â€Å"the online business of William Hills has tarnished the group’s reputation for management excellence by mismanaging the online sports book technology project.†(B etting Market, Viewed on 19th May 2009)ii The analysis of profitability on basis of net profit margin is also very interesting because â€Å"the net profit margin is indicative of management’s ability to operate the business with sufficient success not only to recover from revenues of the period, the cost of merchandise or services, the expense of operating the business (including depreciation) and the cost of borrowed funds, but also to leave a margin of reasonable compensation to the owners for providing their capital at risk. The ratio

The origins of the Arab- Israeli wars Term Paper

The origins of the Arab- Israeli wars - Term Paper Example agenda and conflict emanated in 1948 after Israel was born; resultantly, this aspect makes the comprehensive conflict an international and modern marvel especially due to the five wars that followed. Additionally, also other significant political events arose from the same occurrence i.e. uprisings by the Palestinians. In 1880’s, there was an increase in the European-Jews that immigrated to Palestine causing many rigidities between the Palestinian-Arab residents and the different movements under Zionism. Nonetheless, the Jews in Palestine continued to increase and this affected even parts of land that were under the rule of Ottoman, where the Jewish communities settled and started agricultural projects. Moreover, some of the Jewish communities also acquired land from individual prominent Arabs with the number of Christians and Jews increasing by day. However, according to Ottoman and Robert (Statistician General of Israel), it took time before the Jews and Christians were nearly as half the number of Palestinians and Muslims. Later on in 1917, political actions took an unexpected turn especially through the Balfour Declaration of Palestine that gave the power of recognition to the settlement of Jews in the Palestinian land. The Great Britain Government facilitated the declaration during the period of the Obligatory Palestine, and a result it was the source of major conflicts between the full-time dwellers and the immigrants. Ottoman was a significant factor of the tensions as the immigration took place during his time and ruling. Faisal- Weizmann Agreement followed two years after the declaration to try to reduce the tension between the two groups. The agreement encouraged collaboration between the Arabs and the Jews especially on the aspect that both communities would live together in Palestinian Land. However, the idea of leaving a part of the Palestinian Land did not entirely impress the Arabs and the agreement did not have much of an impact to the

The General Principles of Operation Management Essay

The General Principles of Operation Management - Essay Example Being selected by a lot of market research and surveys as the car of the year for a number of years it shows that, Toyota has an unbeaten record worldwide. Due to the good quality Toyota's worldwide fame and success kept going, back in 1995, Toyota was the top car in the Middle East. Moreover, TMC has manufactured extremely high-quality cars that do not make much noise or do they do produce unpleasant fumes, Toyota uses more than 40 emission-control systems, it also uses dozens of technologies that have improved passenger-car safety. 2) The second performance objective is speed, this objective highlights the fact that by doing things on reasonably fast speed, the company can minimize the time between the order and the availability of the product same goes for a service this tends to give the customer a speed advantage over other companies. The TMC's techniques are highly focused operations that lessen complexity by using easy as well as small machines, which are robust and supple. This is done by rearranging the layout along with the flow in order to improve simplicity improves the speed of production. Statistics of the late 1980 show how 27 years back the output per worker was a lot more than US or European plants. 3) The third performance objective is dependent... 3) The third performance objective is dependability, this objective highlights the fact that the organization has performed complete its production in the time period which it has promised the customer (David 2006). In order to get a better understanding of this objective a good example to quote here would be that TMC includes 'Just-in-time' (JIT) production system along with workers who are multi-skilled that work as a team, They use 'kanban control' which has permitted them to deliver products as they have promised. Improving efficiency as well as quality is the first and foremost concern of not only the managers and technical experts but also of each and every employee. So, it can be said that TMC is a good example of the third objective. 4) The fourth objective is 'flexibility', this objective involves the responding to a vibrant environment of the organization that brings change in their products and services it also changes the manner in which they do business. An organization has got to learn to love a change in order to develop flexible as well as responsive organizations to manage with a good dynamic business environment. (Peters, T. 1998) Again to demonstrate the importance of these objectives the example of TMC will be used. The TMC plant is always adopting new and innovative manufacturing resources, in order to launch new models at a fast pace. Due to this Toyota was able to attain an extremely high level of flexibility, producing fairly small batches of diverse models with slight or no loss at all of productivity or quality. TMC during the years has provided an array of options from which customers can select from.