The body Shop strategic analysis

The personate obtain International CASE ISSUES: Market fertilisation/Loss of Sales (CI#1) - harvest-feast Strategy is no drawn-out functional for The Body Shop. Their computer storage gain has diminished since the mid-1990s, and by 2002 the companys profit was shrinking, and gross changes were non growing proportionally to the rapid involution of stores. Having entered a suppression phase, they need to snap on favorableness without rapid expansion. Is Anita foregone? (CI#2) - Though Anita Roddick stepped down as chief operating officer in 1998, and resigned as Executive Chairman in 2002, it is undecipherable how much form she has on day-to-day operations and strategy. warmheartedness Values (CI#3) - By changing top management and governance, The Body Shop runs the risk of losing their individuation and their core determine. Losing touch with these think ofs could cause a red ink of reputation, however, clinging to them above shareholders value is also detr imental. Loss of Image (CI#4) - The Body Shops realise seems to be undergoing another makeover. With Anita Roddick being at least a slight visible member of the organization, The Body shop no longer practices eccentricity for eccentricitys sake. However, changing their image has also meant they have garbled their uniqueness among their competitors. I.         CURRENT SITUATION A.         CURRENT PERFORMANCE The Body Shop achieved an overall solid performance for the year 2004 especially with severe sales in the USA (+ 4%), the Middle eastern hemisphere (+4%), the Nordic countries (+4%) and most part of Asia peace-loving (+2%). However, these encouraging numbers were offset by sick sale in the United Kingdom (-13%), Canada (-10%) and parts of atomic number 63 (-7%). This growth occurred while the growth of stores slowed. This may signal a reposition away from the extreme growth model to a focus on quality. B.         STRATEGIC POST URE Missions Ø         To dedi! cate their vexation to the pursuit of social and environmental... I like the structure youve used, only I believe this is a degree-like level in comparison to what Im working on of course. If you deprivation to get a serious essay, order it on our website: BestEssayCheap.com

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