Marketing Plan - Phase 1

Company Overview Bentley Prince street is an award winning carpet manufacturer. base in Los Angeles County, Bentley Prince pass is the largest commercial carpet manufacturer in California. Bentley mill was founded in 1979. In 2000, Bentley Mills was merged with Atlanta-based Prince Street Technologies to direct Bentley Prince Street, and the decision was made to move the entire $50 cardinal operation to California. Bentley Prince Street currently employees approximately 600 Californians representing the some(prenominal) cultures and communities that feature up the state. More than 90% of Bentley Prince Street employees atomic number 18 minority, and more than than half of management is female. Bentley Prince Street has one of the industrys largest and closely statewide carpet manufacturing facilities. Product development and manufacturing work devote in hand at the mill, which is virtu on the wholey unhearable of in the industry. Bentley Prince Street is also one of the only manufacturing mill around to have its testify certified caliber labs on site. Having a certified feeling lab enables management to exercise quality control in all over all aspects of production to witness sustainable manufacturing. Sustainable manufacturing is a madcap force at Bentley Prince Street. The company truly believes in creating a sustainable centre of manufacturing, and continually seeks to improve in all(prenominal) area of our business. The company belatedly become ISO 9001 and ISO 14001 certified.

Bentley Prince Street has been actually successful in all its ventures. However, the company has failed to capture the uphil! l tile market. We will straight off seek to penetrate this ontogenesis market and present a comprehensive marketing project that will truly bring out this company successful. Our Product Tiles rich violator and low-maintenance characteristics along with its thriving installation requirements and exceptional wear warranties, all combine to prepare a finish that is a faultless compliment to your origination work. Tiles cost-effective and unique flooring lavatory be... If you want to select a full essay, order it on our website: BestEssayCheap.com

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