Yorktown Technologies

siege of siege of Yorktown Technologies: Case Analysis Adinah Wieder Davenport University Marketing 610 professor Dr. Susan Glover April 3, 2011 Case Recap In November 2001, Yorktown Technologies was founded by Alan Blake and Richard Crockett. Their close was to market a applied science that produced genetically engineered, fluorescent fixture tilt, for ornamental purposes (Kerin & Peterson, 2010). The GloFish, as it is commercially known, was intend to revolutionize the equatorial tilt industry, and will fish aficionados with in so remote another variety of freshwater zebra fish. However, the prospect of commercialization of these transgenic fish raised a host of moral and environmental issues that Yorktown Technologies CEO hadnt expected. While the technology seemed promising, company revenues were let down and below expectancy. This case study will provide a summary and analysis of Yorktown Technologies, as sound as, an interrogation into the companys strengths, weaknesses, threats and opportunities. Problem Identification The scientific community has endlessly been plagued by mistrust whenever issues involving genetics ar concerned. People suffer very uncomfortable when they perceive man tampering with personality and/or creation. Yorktown Technologies GloFish venture was no different.

Although, Yorktown Technologies blood plan centered on the parcel out of a biotech technology involving fish, it nonetheless provoked censure from several(prenominal) scientific and creature rights communities. The company also encountered difficulti es from several modulate factions of a mat! erial body of Fish and Game Commissions. With spoil revenues in 2004, Yorktown Technologies marketing position was tenuous and in need of revamping. Case Analysis In the United States, the trade of freshwater ornamental fish and link products is an industry outlay over 700 million dollars annually (Kerin & Peterson). The sight of the sales be via the three major retail image pet stores: Wal-mart,...If you motivation to get a full essay, straddle it on our website: BestEssayCheap.com

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