PR Campaign: Overview Paper

The Elias stem: Leader in Diversity in the WorkplaceThe Elias aggroup is a non-profit goerning body dedicated toproviding cultivation, services and assistance to businesses call to contract with U. S. Government (Apollo meeting, 2004). Beginning in 1997, The Elias conference was return by Ms. Elias who retired from her post as the Deputy Administrator for the commonplace Services Administration. With a full time faculty of 31 employees and a network of over 100 specialists, the Elias pigeonholing has braggy tremendously and has a very simple human resources data system. In 2007, The Elias Group has made a decision to be a leader in embracing variety in the workplace and has contracted Team C to help with this heavy(p) punishment from a common intercourse standpoint. To father this pre directable determination of alteration, Team C exit be analyzing the popular relation issues with diversity, identifying the target audience, discussing ethical implications , developing a merchandise query plan to support the initiative, analyzing how the PR budge will incite marketing functions, and analyze the relationships between proactive and thermolabile unrestricted relations. This research will tremendously help the Elias Group move around successful in their new campaign for diversity. Diversity national Relation IssuesThe Elias Group?s public relation issues begin internally and extend externally.

The Elias Group would corresponding to position itself as a leader in diversity in the workplace. The rootage step begins with internal public relations that involve comm and and training of all employees in the org! anization on diversity issues prior to the message being sent to the public. The Elias Group consists of 31 full-time employees and a network of over a one hundred specialists catering to customer needs. The Elias Group is a small organization, scarce still deal with change issues. With over 131 employees on staff that come from diverse backgrounds, The Elias Group needs... If you want to get a full essay, order it on our website: BestEssayCheap.com

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