Philip Morris Marketing Analysis :: essays research papers

Philip Morris Marketing Analysis explanation of Industry Market Concept The baccy plant industry consists of many competitors onerous to satisfy a specific customer adopt. Companies much(prenominal) as Philip Morris, RJ Reynolds, brown and Williamson, and Lorillard hold almost the entire market share in the tobacco industry. While each company has variant advertising and marketing techniques, they each target the same customer group. Tobacco companies try their best to move over interest in their particular brand or brands. Companies market a number of attri onlyes that usually include, but are not limited to taste, flavor, strength, sizing and image in order to distinguish themselves from competitors (Business Week 179, November 29, 1999). However, all tobacco companies are satisfying the same needs. Many long-time heaterrs are addicted to the nicotine in cigarettes. They smoke because the nicotine is needed to help them feel normal (Focus group). Many addicts go through w ithdraw without nicotine. alone tobacco companies have nicotine in their cigarettes, which fulfills the need of long-time smokers. Other smokers depend on cigarettes in social settings. Many smoke to look sophisticated and mature. Tobacco companies make many kinds of cigarettes that target different groups. Social smokers may perceive certain brands as more sophisticated, and thusly they shy away from other lesser-known brands. For example, a person who smoked generic cigarettes at the bar may be perceived as uncultured. On the other hand, the smoker with the Marlboro Lights may be more socially veritable because they have a brand name product (Focus group). Many types of cigarettes allow to the many markets of smokers who want to portray a certain image in social settings. Tobacco companies do not create the need to smoke, but try to generate interest in their particular brand (Hays, bare-assed York Times, November 24, 1999). Overall, the tobacco companies satisfy consumer dema nd for the millions of adult Americans who choose to use tobacco by providing differentiated products to different target markets of smokers.Industry Concept The tobacco industry has developed a rather large array of products. Companies such as Philip Morris, Lorillard, RJ Reynolds, and Brown and Williamson, as well as the other small competitors, all provide the same product- cigarettes. The tobacco industry is filled with maddened competitors. But underneath the brand names and images, the product is relatively the same. All tobacco companies produce an inhalant that is made with tobacco, tar, and nicotine. These materials are rolled in a special kind of slow-burning paper for longer smoking time.